FleishmanHillard HighRoad - News & Opinions

Insights

Pandemic highlights need for national standards for senior care

They are some of our most vulnerable citizens, and the pandemic is claiming the lives of Canada’s seniors at an alarming rate. Vice President of Public Affairs Pierre Cyr discusses how the spread of the COVID-19 has exposed systematic vulnerabilities in senior care facilities across the country.

Insights

Creative confinement: How to stay inspired while working from home

In-person interactions have always been central to the creative process. So, where does one stay inspired and energized while confined at home? FHR’s creative director Tony Ponzo shares wisdom on how to remain connected to your team and to winning ideas.

Insights

Businesses will have a big role to play in helping government shape the future

Miss our webinar on Government Relations in the COVID-19 era? John Capobianco provides a recap of the discussion, with a breakdown of the latest Canadian polling data surrounding the pandemic.

Insights

Can we return to a global “normal”? A look at consumer attitudes beyond Canada

Will we ever return to “normal” or have some things changed for good? We look at how COVID-19 is reshaping global consumer perceptions and behaviours.

Insights

Our political leaders are talking: Are you listening?

Canada’s government is communicating at an unprecedented scale and frequency during COVID-19. And Canadians are both listening and appreciating what they are hearing, says FHR’s Anne Marie Quinn.

Insights

To pitch or not to pitch? Media relations best practices during COVID-19

Communicating with reporters during COVID-19 can be tricky. To help protect your relationship with journalists as well as your brand’s reputation, we’ve assembled a Media Relations Best Practices guide with extensive tips and advice.

Insights

A crisis is no time for consensus: Lessons from COVID-19

FHR President Angela Carmichael believes the companies and individuals that are emerging from the pack to provide much-needed leadership during the COVID-19 crisis are the ones that are reacting swiftly and decisively.

Insights

COVID-19 forces companies to take a right turn

When COVID-19 is finally over, companies will be judged by how they treated their employees. During these unprecedented times, here’s how to protect the health of your employees and your organization.

Insights

Influencer relations in a pandemic

Canadian social media influencers, like many people in the country, have taken a big income hit during COVID-19. With your brand’s target audience at home and eager for distractions, here are some tips and advice on how you can create meaningful partnerships with influencers during the pandemic.

Insights

Canadian health-care innovation spreads in midst of crisis

While there will always be second guessing in times of crisis, FHR’s Charles Muggeridge believes the response of Canada’s healthcare sector to COVID-19 has been inspiring with new levels of innovation and partnership that bode well for the future.