Adrienne Connell
Adrienne Connell
A new media landscape, a new approach: Introducing Media and Platforms
FHR's Adrienne Connell discusses the agency's new approach to storytelling.
The frugal economy: How brands can connect with Canada’s cautious consumers
Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.
Shift your brand communications for the next phase of the pandemic
Is your brand ready to communicate through recovery? Just when brands figured out how to manage communications during the COVID-19 pandemic, we moved into the next phase with businesses across Canada slowly re-opening. Adaptability, listening and authenticity will be 3 key skills necessary to apply in all your brand marketing communications as you emerge from this crisis and rebuild.
There’s a smarter way for brands to be social
An innovative, entry-level AI solution designed specifically to improve how brands interact with customers on their social media channels
The case for social and PR integration
FHR’s digital lead on why she thinks social should sit with PR.
Adaptez vos communications de marque à la prochaine phase de la pandémie
Le printemps n’a jamais été aussi empreint d’espoir que celui-ci, toutes les provinces du Canada (et les pays du monde entier) reprenant lentement leurs activités. Cette démarche se fera progressivement, et comportera certainement plusieurs défis, mais il s’agit d’un indicateur positif qu’une étape plus agréable de la pandémie est à notre portée.
La communication proactive: gagnante en temps de crise
Une nouvelle étude de Advertiser Perceptions démontre que près de la moitié des publicitaires ont retardé une campagne suite à COVID-19.
Une façon plus intelligente d’être social
Il va sans dire que toutes les marques visent à faire vivre une bonne expérience à leurs clients.
