COVID-19
We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.
Budget 2021: Investments in a ‘stronger BC’ will push province’s deficit close to $10 billion
FHR's Anna Lilly examines B.C. Finance Minister Selina Robinson's new provincial budget.
Budget 2021: Liberals’ first pandemic budget pledges over $100 billion in new spending
FHR's Pierre Cyr breaks down the Government of Canada’s first budget in over two years and how it positions the country for long-term economic recovery.
The frugal economy: How brands can connect with Canada’s cautious consumers
Wondering if your business can recover lost customers and lost revenue as a result of COVID-19? Canadian consumers may be cutting back on their spending but many also anticipate they’ll be back in stores over the next 6 months. And they’re coming back with higher expectations of brands than ever. Know what it takes to fine-tune your brand marketing communications now so you can win back their business.
Will support for governments’ pandemic response survive a return to politics as usual?
At the onset of the COVID-19 pandemic, politics faded into the background as governments focused on crisis response. Anna Lilly discusses the role that politics will play during the recovery period.
Brands can help Canadians feel more optimistic about life after COVID-19
Our global study, COVID-19 Mindset: The Collision of Issues, reveals Canadians are feeling less optimistic about the future, which means brands need to be patient and empathetic with consumers on the road to recovery.
Building trust is key for leaders to weather the storm of COVID-19
Our global study, COVID-19 Mindset: The Collision of Issues, reveals high levels of skepticism towards community leadership around COVID-19, which can be an opportunity for companies to act now and build trust.
