COVID-19
We operate in an ever-changing environment. Keep up with insights from our team and highlights from our work.
To pitch or not to pitch? Media relations best practices during COVID-19
Communicating with reporters during COVID-19 can be tricky. To help protect your relationship with journalists as well as your brand’s reputation, we’ve assembled a Media Relations Best Practices guide with extensive tips and advice.
A crisis is no time for consensus: Lessons from COVID-19
FHR President Angela Carmichael believes the companies and individuals that are emerging from the pack to provide much-needed leadership during the COVID-19 crisis are the ones that are reacting swiftly and decisively.
COVID-19 forces companies to take a right turn
When COVID-19 is finally over, companies will be judged by how they treated their employees. During these unprecedented times, here’s how to protect the health of your employees and your organization.
Influencer relations in a pandemic
Canadian social media influencers, like many people in the country, have taken a big income hit during COVID-19. With your brand’s target audience at home and eager for distractions, here are some tips and advice on how you can create meaningful partnerships with influencers during the pandemic.
Canadian health-care innovation spreads in midst of crisis
While there will always be second guessing in times of crisis, FHR’s Charles Muggeridge believes the response of Canada’s healthcare sector to COVID-19 has been inspiring with new levels of innovation and partnership that bode well for the future.
