‘Cure Congestion’ keeps a region moving
Campaign helps Mayors’ Council secure billions in transit investment
With the fastest growing ridership in North America, Metro Vancouver’s transit system was facing increased crowding and the region’s roads were growing more congested. To help Metro Vancouver keep up with growing demand for transit service and encourage people to leave their cars at home, we worked with the Mayors’ Council on Regional Transportation and TransLink to advocate for investments from Provincial and Federal governments in the Mayors’ 10-Year Vision for Transit and Transportation.
With the Mayors’ Council, we led two multi-faceted engagement programs during the 2017 provincial election and the 2019 federal election with the goal of securing funding commitments for future transit expansion plans. In partnership with Point Blank Creative, we also developed the ‘Cure Congestion’ campaign in 2017, which featured humorous videos and digital ads to mobilize local residents and organizations to demonstrate public support for public transit.
For the 2019 campaign we refreshed the ‘Cure Congestion’ concept through a video featuring a transit-themed Rube Goldberg machine, with a call to action to drive voters to a website where they could easily send emails to MPs and federal candidates, essentially joining the Mayors’ Council in its call for a permanent transit fund. In addition to public relations, we supported a comprehensive advocacy program that included local meetings with elected officials and mayors’ delegations to Ottawa to meet party leaders and raise the profile of Metro Vancouver transit issues on the national stage.
Between the 2017 and 2019 campaigns, we secured over 113 million impressions and generated funding commitments from most of the major political parties. We also gained more government support with the promise of a permanent transit fund included in the mandate letter for the Minister of Infrastructure and Communities. The ‘Cure Congestion’ campaign has directly contributed to realizing more than $2 billion in senior government commitments to public transit in the Metro Vancouver region.
Campaign helps Mayors’ Council secure billions in transit investment
With the fastest growing ridership in North America, Metro Vancouver’s transit system was facing increased crowding and the region’s roads were growing more congested. To help Metro Vancouver keep up with growing demand for transit service and encourage people to leave their cars at home, we worked with the Mayors’ Council on Regional Transportation and TransLink to advocate for investments from Provincial and Federal governments in the Mayors’ 10-Year Vision for Transit and Transportation.
With the Mayors’ Council, we led two multi-faceted engagement programs during the 2017 provincial election and the 2019 federal election with the goal of securing funding commitments for future transit expansion plans. In partnership with Point Blank Creative, we also developed the ‘Cure Congestion’ campaign in 2017, which featured humorous videos and digital ads to mobilize local residents and organizations to demonstrate public support for public transit.
For the 2019 campaign we refreshed the ‘Cure Congestion’ concept through a video featuring a transit-themed Rube Goldberg machine, with a call to action to drive voters to a website where they could easily send emails to MPs and federal candidates, essentially joining the Mayors’ Council in its call for a permanent transit fund. In addition to public relations, we supported a comprehensive advocacy program that included local meetings with elected officials and mayors’ delegations to Ottawa to meet party leaders and raise the profile of Metro Vancouver transit issues on the national stage.
Between the 2017 and 2019 campaigns, we secured over 113 million impressions and generated funding commitments from most of the major political parties. We also gained more government support with the promise of a permanent transit fund included in the mandate letter for the Minister of Infrastructure and Communities. The ‘Cure Congestion’ campaign has directly contributed to realizing more than $2 billion in senior government commitments to public transit in the Metro Vancouver region.
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