PR and puppies: A winning combo
Educational campaign promotes pet companionship for Canadian seniors
Home Instead Senior Care is the world’s largest provider of in-home care services for seniors. Based in Omaha, Nebraska, Home Instead works with the FH network in Canada and the United States to create public relations programs that highlight the company’s expertise in senior care and caregiving, while providing practical resources for families with senior loved ones.
In 2019, we worked with Home Instead and our colleagues across the FH network to create a public education program that highlighted new research from Home Instead that found interacting with animals reduces feelings of depression and isolation among seniors. From spending time with therapy animals to having a pet of their own, Home Instead’s research demonstrated that connecting with pets can be good for seniors and provides positive social support.
With nearly half of seniors regularly experiencing loneliness while living on their own, we created a program to educate on the benefits of having animal companions. We pitched the program to media in the 45 Canadian markets where Home Instead operates. We worked with local franchise owners to source testimonials from seniors whose lives have been enhanced because of animal companionship, or professional Home Instead caregivers who have integrated pets into their client’s care programs.
A winning combination of a great visual for media (puppies!), compelling research and a localized approach led to one of Home Instead’s most successful PR campaigns in Canada to date. The program generated over six million Canadian impressions and more than 150 stories.
Educational campaign promotes pet companionship for Canadian seniors
Home Instead Senior Care is the world’s largest provider of in-home care services for seniors. Based in Omaha, Nebraska, Home Instead works with the FH network in Canada and the United States to create public relations programs that highlight the company’s expertise in senior care and caregiving, while providing practical resources for families with senior loved ones.
In 2019, we worked with Home Instead and our colleagues across the FH network to create a public education program that highlighted new research from Home Instead that found interacting with animals reduces feelings of depression and isolation among seniors. From spending time with therapy animals to having a pet of their own, Home Instead’s research demonstrated that connecting with pets can be good for seniors and provides positive social support.
With nearly half of seniors regularly experiencing loneliness while living on their own, we created a program to educate on the benefits of having animal companions. We pitched the program to media in the 45 Canadian markets where Home Instead operates. We worked with local franchise owners to source testimonials from seniors whose lives have been enhanced because of animal companionship, or professional Home Instead caregivers who have integrated pets into their client’s care programs.
A winning combination of a great visual for media (puppies!), compelling research and a localized approach led to one of Home Instead’s most successful PR campaigns in Canada to date. The program generated over six million Canadian impressions and more than 150 stories.
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