Protecting brand and reputation from cyber criminals
Crisis communications help organizations recover from cybersecurity breaches
Our shift to a digital society has seen the emergence of a new kind of crime: cybercrime. It comes in many forms, be it the theft of data, the attacking company networks, or holding data for ransom.
With cyberattacks now an omnipresent threat, here are just two examples of the work we have done to help organizations respond to breaches and protect the brands they worked so hard to build.
Maintaining trust following a healthcare breach
After a major player in the healthcare industry fell victim to a data breach, we were brought in to create a crisis communications response plan.
Working as an integral part of the organization’s crisis response team, we helped the company get its message out to Canadians through media (traditional and social) and other channels. We worked closely with the CEO and senior team to develop messages that expressed regret, openness and a commitment to transparency. The coverage, while extensive, reflected this messaging.
Navigating delicate government and stakeholder relations
When an insurance company suffered a ransomware attack that caused its systems to shut down over an extended period, we were engaged to develop a crisis communications plan. This cyberattack affected several different groups including customers, retail outlets and government partners.
We quickly became part of the organization’s crisis response team, working through a stakeholder outreach plan, and scenario planning. The team managed follow-up media requests with a goal of protecting the company’s reputation. Our ability to minimize the damage and maintain transparency in communications reassured stakeholders that the issue was under control.
Crisis communications help organizations recover from cybersecurity breaches
Our shift to a digital society has seen the emergence of a new kind of crime: cybercrime. It comes in many forms, be it the theft of data, the attacking company networks, or holding data for ransom.
With cyberattacks now an omnipresent threat, here are just two examples of the work we have done to help organizations respond to breaches and protect the brands they worked so hard to build.
Maintaining trust following a healthcare breach
After a major player in the healthcare industry fell victim to a data breach, we were brought in to create a crisis communications response plan.
Working as an integral part of the organization’s crisis response team, we helped the company get its message out to Canadians through media (traditional and social) and other channels. We worked closely with the CEO and senior team to develop messages that expressed regret, openness and a commitment to transparency. The coverage, while extensive, reflected this messaging.
Navigating delicate government and stakeholder relations
When an insurance company suffered a ransomware attack that caused its systems to shut down over an extended period, we were engaged to develop a crisis communications plan. This cyberattack affected several different groups including customers, retail outlets and government partners.
We quickly became part of the organization’s crisis response team, working through a stakeholder outreach plan, and scenario planning. The team managed follow-up media requests with a goal of protecting the company’s reputation. Our ability to minimize the damage and maintain transparency in communications reassured stakeholders that the issue was under control.
More Client Work
Explore some of our most recent work across communications, digital and social, public affairs, brand marketing and more.
Découvrez nos autres réalisations
Découvrez nos plus récent mandats en communications, en communications, en numérique et médias sociaux, en relations publiques, en image de marque et plus encore.
